Why should a hotel website look like a hotel website or a bottle of whisky look a like a bottle of whisky?

The right answer is of course, they shouldn’t... Yet they almost always do. Things usually look like other things of the same category. Why? This simple question lies at the heart of my work. If we ask it, we become free to create things that are different.

I try to make things that people want to touch, look at closely and keep hold of. There’s always an idea there, and often a story too. Something in there speaks to the child in us. The work is warm, humorous and heartfelt and is characterised by a strong use of colour and a balance between detail and emptiness.

I studied Sculpture at Chelsea college of Art. In 2001, I turned down a place at the Royal College of Art to go for an internship in a design agency; commercial creativity felt much more exciting and relevant than contemporary art did. After, I worked in ad agencies in London, Barcelona and Berlin as an art director and that taught me that it’s more fun not to have a consistent visual style but to always adapt to the particular project in hand. In 2008 I met the Michelbergers in Berlin and helped them open their hotel in 2009. Since 2018 I’ve relocated to Spain where I continue to work on Michelberger projects and other things besides.

For the first time, I've put my design work together with my photographs. I think that every photo you take is a self-portrait and looking back through 10 years of images, it becomes extremely obvious to see things about myself that one's often not-to-clear mind sometimes cannot see for itself.

This site is organised chronologically. There’s no navigation, just the work as it was done with the most recent coming first. Choose your area of interest and
then begin scrolling.